When people talk about "the free press" and the institutions they point to are either own by megaconglamorates or state organs, "free" is really doing a lot of work.
Conversation
Take Norway.
One of the only cases of documented Norwegian censorship from the Wikileaks days concerned comparisons of social impact between cannabis and alcohol consumption.
The Norwegian state is an alcohol monopolist and earns huge revenues from booze. You work this one out.