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I think I do that! I have an ebook and I'd love to sell more of them, but I think people can tell from my general nerdiness that I would continue being a nerd on twitter even if nobody ever bought anything (since that's what I was doing for years prior anyway)
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yeah the trick in my view is to choose goals that are manifestations of what you're already doing generally, the more divergent the goal is from the natural state, the more awkward and forced it's going to be, and that will be a disservice to everyone
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