I’m sincerely curious to understand + appreciate from a good-faith perspective:
what are influencers, really? 🤔
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Ya mean of the Instagram (etc.) flavouring? Freelance marketing ops. Seems pretty straightforward.
Just a new name for a phenomenon as old as at least the Romans in Europe, possibly even older elsewhere.
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The technolological trappings are new, the game - peddling goods and manufacturing consent through sociocultural capital - is ancient.