We need a psychological theory of bad psychology.
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'Motivated by the prospect of professional fame and grant money, the research psychologist necessarily feels a great pressure to produce actionable knowledge.
It is natural, then, that this gives rise to a range of cognitive distortions, through which pet theories are formed...'
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'In such an environment, psychologists will eventually compete by means of the confabulation of ever more compelling, yet unfounded, theories...'
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'Of course, our actual findings consist of some doodles produced by hungover grad students, yet we are reasonably sure this evidence supports-'