Depressingly true.
Really glad I get to do my own research by just putting myself on the clock with a clear goal in mind.
Don't miss my older job's "find out about X using Y" - "but to find this about X I would need to do Z" - "Y is the tool we have. Y is the tool you'll use."
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How to improve your research process immediately:
1. Figure out what you need to know and why *before* choosing a research method.
Do that and you will be way, way ahead of most organizations.

