You'll be surprised how disconnected marketing teams are to the other teams/products of a company. It's like they might as well be outsourced to a country that doesn't speak the same language...
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Anyway, I have dealt with bad marketing departments before since I worked for and with them. This whole "Blizz being a dick to SC" look like a shamble of a gutted/inexperienced/clueless marketing team trying to scramble to put something together for an event and failed.
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