Superb article (and argument) from the brilliant Bill McKibben…..It’s Time Progressives Like Me Learned to Love the Green Building Boom. - Mother Jones
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Tom Idle
@TomIdle
Telling better stories, better for organisations that want to change the world.
Founder of Narrative Matters
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“Going anywhere nice this year?” No, no, no - hairdressers being trained to chat about climate change is not a story I thought I’d read today. Or anytime, actually >>
Spot on, Russ. Nice one
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This is important. Marketing agencies which claim to be 'sustainable' but aren't need to be called out. Make sure you know what to look for.
To learn more about sustainable marketing, check out @averyandbrown's Ultimate Guide here:
averyandbrown.com/outpost/the-ul
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Well, now, this is, at first, unsurprising, and yet fairly surprising given the amount of focus and attention thrown at this by the brilliant activists out there >> A third of companies linked to #deforestation have no policy to end it
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What does it actually mean to 'go further and faster' on climate action? Great piece by >>
Interesting new study by Panasonic reflects the absolute focus we're seeing from the business community in getting their act together on #sustainability and climate action >> Study Reveals Changing Behaviours of Business Professionals
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Absolutely hideous photos from cobalt mines of DRC, "where kids dig for $2-a-day"
'Everybody is welcome, the only ask is you come with solutions': COP28’s Majid Al Suwaidi eb.news/TaaZTOlfTg6A via
It was a real pleasure. Looking forward to seeing what comes next for
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In this special podcast, our outgoing CEO sat down with to reflect on his remarkable journey with WRAP. He brought a collection of souvenir objects which represent landmark moments in his & our journey to tackle #climatechange Listen: bit.ly/3M88Qso
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You missed last Friday's Tomorrow, Today newsletter inc. a dirty talking #Alexa, 's Cautionary Benchmark, 's carbon curing concrete, (producing water from sun and air) and all the news you can use. Sign up now at narrativematters.co.uk/tomorrowtoday
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The latest Tomorrow, Today newsletter is out. You can sign up here: narrativematters.co.uk/tomorrowtoday – and be sure not to miss out on your weekly dose of innovation + storytelling for a better world. This week features , , +
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Fascinating piece by Rui Ma on >> What Chinese media reveals about Shein’s secretive operations
Another great column by ..... The ranting critics of sustainability may have a point greenbiz.com/article/rantin via
Wow…..Urgent Club Statement - Staines Town Football Club stainestownfootballclub.co.uk/urgent-club-st
Always a fascinating read every year. Nice one >> 's Most Innovative Companies 2022 #FCMostInnovative
Well, now this is good >> World agrees to negotiate a 'historic' treaty on plastic pollution
Interesting piece from . How dare "lose the plot" and prioritise #sustainability “at the expense of focusing on the fundamentals of the business”
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Great piece....How to design Indigenous housing that can withstand the devastation of climate change
Interesting read…….Weathering the Weather - New York Magazine
The no-cocoa chocolate to solve the industry's child labour problems >>
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It's a cracking story....One for the road: Glenfiddich uses whisky waste to fuel trucks
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Missed OAR CPO @whatshawsysays at @CSVConference? Check out her 10 minute talk on why the #apparel sector needs #opendata: bit.ly/3ugW008
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Did you know: the chap who coined the term #EarthDay2021 was Julian Koenig. And he was a copywriter. He also helped create the Think Small campaign for Volkswagen. It’s his birthday today, and he would have turned 100 today
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Disease outbreaks more likely in deforestation areas, study finds
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Telling stories that make a difference in the world is what gets me out of bed in the morning. The latest Narrative Matters Playbook explains the who, what, how and why. It also includes the 6 rules we stick to in all our work. Let me know what you think bit.ly/3lhyJZf
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Why smallholder farmers need help to crop diversify + gain access to markets and finance. talks with . For more like this subscribe here bit.ly/2PATMu0 podbean.com/eau/pb-4b6s8-f on #Podbean
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Interesting piece >> Why aren’t we more afraid of global warming? The psychology of procrastinating on climate change
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Oof....Half of UK electricity generation could be produced by renewables by next year, says REA businessgreen.com/4027591/ via
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The next global crisis is already here—and it’s even worse than COVID
Great piece >> H&M is one of fashion’s biggest polluters. Now its foundation is on a $100 million quest to save the planet
Bring on the "Terra Carta" >> The Prince of Wales is hoping to get major businesses to commit to "accelerating and mainstreaming sustainability", by signing a new charter on the green recovery.
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