It's much easier to do marketing for a business you actually believe in.
Remember that.
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Tina Donati
@Tina_Donati
Tweets content & DTC tips. Content lead at & part-time freelance writer. M.M. comms & journalism from . ambassador
Joined August 2011
Tina Donati’s Tweets
One thing our marketing team says to each other often:
"It's really not that deep."
Honestly, this simple statement gets me out of the mindset of being frustrated and overthinking projects.
Thought I'd share. 😊
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With many Embedded IPaaS providers on the market today, how do you know which one will be the right fit for you?
Several features are important to consider as you shop for the right partner. And we listed those out for you.
Your search ends here. 😘👇
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Marketers,
Learning to use AI tools is one of the greatest opportunities you have now.
Thanks for the contributions!
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Calculators didn't replace mathematicians.
Automation didn't replace operators.
Self check-out didn't replace cashiers.
Streaming didn't replace radio.
AI will not replace writers.
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Just a 1,000 years ago, bakeries didn't exist—people made their own bread.
Today it's unimaginable to totally rely on yourself for sustenance (besides making sourdough for fun).
The same thought can be applied to integrations. Here's why you need to get on the IPaaS trend👇
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Good writing is the backbone of all good marketing.
Agree or disagree?
- Agree92.2%
- Disagree7.8%
154 votesFinal results
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There's more to someone's rates than their work experience.
When you're working for yourself, everything comes out of your own pocket: your tools, your health insurance, any outsourcing (for editing, research).
Remember that next time you think someone's rates are high.
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The last of our series of whitepapers is officially released—and this one is a good one.
I ran quantitative and qualitative interviews with tons of product managers and found some really interesting results about the state of integrations at SaaS companies.
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Fact: 58% of product managers say that a lack of engineering resources is the number 1 reason they're blocked from building integrations.
What's the solution? We have 60+ more data points and tips from SaaS product managers in our new report.
READ: bit.ly/3kDD4tg
What's the solution? We have 60+ more data points and tips from SaaS product managers in our new report.
READ: bit.ly/3kDD4tgShow this thread
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I used AI to help me write an article. In 1 month, it ranked for 47 keywords (many on pages 1 and 2), and got tons of organic social shares.
No one suspected a thing. That's because AI didn't do the work—I did. I interviewed. I researched.
It's an assistant, you're the expert.
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My friend just launched a shoe brand, and she did an incredible job with the branding and products.
I'm in love with these! 👏👏 ! I know you poured your heart into this launch.
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We’ve all heard: “You only have ONE chance to make a good first impression.”
Your About page is often where you make your 1st impression online.
The About page offers a HUGE opportunity to share your backstory, build rapport, + introduce a call-to-action to site visitors...
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Yesterday I wrote 200 words in 7 hours.
Today I wrote 2,000 words in 2 hours.
Being a writer is wild.
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shares some serious insights here into customer retention, how to evaluate it and build out a solid MVP.
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You've read dozens of articles, tried hundreds of tactics, and promoted many sales, but your customer retention rate isn't where you want it to be.
Tip: Before trying nine other strategies, start with the right foundations.
I spoke with 5 experts about this. Key takeaways.
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If you're not thinking about retention marketing, what exactly ARE you doing?
Thanks to for including me in this spot-on piece for about customer retention strategies
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Are you looking to increase your customer retention rate?
In case you think you've tried everything...you probably haven't.
Tina's thread on customer retention has 7 things you AREN'T thinking about.
A must-read for brand owners.
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You've read dozens of articles, tried hundreds of tactics, and promoted many sales, but your customer retention rate isn't where you want it to be.
Tip: Before trying nine other strategies, start with the right foundations.
I spoke with 5 experts about this. Key takeaways.
Show this thread
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Just stop what you're doing and go read this... Bravo
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As much as we wish we could replicate the success of one brand on our own, customer retention requires way more work. There's truly no general strategy or secret sauce.
First, what actually impacts your customer retention?
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NB “a sick app stack” is not on this list
(Great thread)
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Seven factors to consider:
- If you have a high-quality product
- A strong brand mission and vision
- A seamless purchasing experience
- How fair your pricing is
- The competitors in your market
- How many customers trust you
- If you set reasonable expectations with customers
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Want more strategies? I share 6 bonus ideas in this article (with tons of real examples):
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Instead, look at
- Demographic data
- Geographical market data
- Historical sales data
- Operating costs (materials, inventory, warehousing, shipping, etc)
- Demand fluctuations
- Competitive advantages (and disadvantages)
- Lifetime value and churn data
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3. Optimize your product pricing
We all know basic economics around supply and demand, but there's quite a bit more strategy involved in pricing optimization.
Pricing optimization is about more than just looking at what your top 1-2 competitors are doing.
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Let's say you purchased a serum to improve hair growth. For a product like that, you're not going to see results after one use.
So you need to know
- How often to use the serum
- How long to use it for
- How you should apply it to your scalp
- When to expect results
etc
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2. Create educational content (and actually distribute it): You wouldn't purchase a new software product and not expect a tutorial, right?
Retail products are the same. A customer needs to use your product correctly to see successful results.
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e.g.
- Your original skincare routine isn't working anymore, so you need new products.
- Your purse is scratched up, so it's time for a new one.
- Your chair gives you back pain, so you want an ergonomic chair.
Most purchases are driven by a pain point. Find yours ASAP.
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1. Solve a real pain point: How often do you buy anything without a purpose? Sure, everyone has guilty pleasure purchases, but most of the time, we make purchases to solve a problem.
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If you checked all of the boxes, it's time to consider what experiences you can create to improve brand loyalty.
Here are a few things to consider from some of my fav brands:
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A great quote from Julia Perez at OWYN (who is now CMO, not VP of marketing! 👏):
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Seven factors to consider:
- If you have a high-quality product
- A strong brand mission and vision
- A seamless purchasing experience
- How fair your pricing is
- The competitors in your market
- How many customers trust you
- If you set reasonable expectations with customers
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As much as we wish we could replicate the success of one brand on our own, customer retention requires way more work. There's truly no general strategy or secret sauce.
First, what actually impacts your customer retention?
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You've read dozens of articles, tried hundreds of tactics, and promoted many sales, but your customer retention rate isn't where you want it to be.
Tip: Before trying nine other strategies, start with the right foundations.
I spoke with 5 experts about this. Key takeaways.👇
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What's the most unique, out-of-box-thinking content distribution you've ever seen?
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E.g.
She (subject) felt (verb) tired from work (object).
She (subject) took (verb) a nap (object).
Since these are both complete sentences, you can't combine them without a conjunction—like "but."
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It's a simple example, but comma splices are used a lot in longer sentences.
Remember, the standard sentence structure is subject (noun) > verb > object (noun).
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Grammar tip: don't combine two independent clauses into one sentence with a comma. This creates a "comma splice."
❌ She felt tired from work, she took a nap.
✅ She felt tired from work. She took a nap.
✅ She felt tired from work, so she took a nap.
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Shoutout to the Starbucks worker who came up to me and offered me water because all I've drank is coffee LOL
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If any ecomm SaaS companies are looking for video creation help (strategy, series creation, editing) for things like product overviews and partner enablement content, let me know!
I have a friend who's amazing at this and looking to take on some more work.
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Ran an analysis of what content people look at before closing, & found everyone interacts with content at some point in the journey: before a demo, after, months/years later.
Is it attributed? Nah. Reminder, content-assisted leads exist, and last-/first-touch isn't a full story.
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Anyone else hyper-organized at work but a complete mess in real life?
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