Not sure why Steam is still taking 30% of gross. MasterCard and Visa charge 2-5% per transaction, and CDN bandwidth is around $0.002/GB.
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Lower prices? Pffffffft, as if. Not releasing on Steam didn't stop EA from releasing $60 games with overpriced season passes.
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No it wouldn't, they would just keep the price the same and pocket more of it.
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The good old trickle down economics argument. It always works out so well. There's no way pubs would keep the extra profits for themselves.
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What about the competing digital distribution services? They would have to lower their cut and might not be able to generate enough revenue.
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