So according to this graph, traditional news media will be dead by 2020-2026.
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Dead, funded and controlled by government or adjunct corporate agendas, or saved by a new business model.
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They have great positioning. Mine user data on search _and_ serve. And many opportunities to serve targeted ads.
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Wonder which actually provides value though? I.e. how much ad revenue lost to ad blockers? Can’t do that in print.
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It’s like twitter saying ‘you got 10k impressions from that tweet’ but in reality only 5 people saw it.
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@ValaAfshar@facebook newspapers can't target by in depth knowledge of the user or their search history -
i do wonder about viewer bias. I default to assuming any ad online is served in bad faith.
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@ValaAfshar@facebook someone should add Craigslist, was the first real strike, and their costs were super lowThanks. Twitter will use this to make your timeline better. UndoUndo
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What is ultimately more valuable, content, or the tools to help you find it in an ocean of information?
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—All newspaper ad revenue: $16.4b