Microsoft attempts to reassure Tim Sweeney once again - http://bit.ly/2aeMJPt pic.twitter.com/YA7vdHKVjg
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That could work in theory. It's highly disadvantaged against the UWP install and update capabilities Microsoft gives itself.
The APPX installer is a UWP app itself, so I am sure with development something better is possible. https://blogs.msdn.microsoft.com/appinstaller/2016/05/27/app-installer/ …
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