It's vital that smartphone platforms provide OPEN and UNIFORM terms for all developers. Given massive store P&Ls, there's intense pressure to divide & conquer through backroom deal-making. That would re-create the mess of the cable TV industry all over again. We must reject that!
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You rob market agents of their freedom to use whichever store/platform they desire. You're no different than Apple, the only difference is that store-level control over distribution benefits you, but when a bigger player (like apple) does the same thing to you, you cry injustice
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The most effective way to compete with a store that started with 95%+ marketshare is through exclusive content. "Content is king", as they say. See Disney+, Amazon Prime Video, Netflix, etc. (We're providing dev funding for many upcoming exclusives.)
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