I think he's saying that the CxO and marketing department should maybe not try to solve (or worsen) society's ills. Because they fucking suck at it. Maybe leave that job to politicians and artists - including the artists they employ to make art.
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Replying to @tom_forsyth
and the article raises the good point that it has become IMPOSSIBLE to do that. blitzchung is a perfect example. when a government pressures you to take political action, when the public pressures you to fire a nazi or a bigot, you must comply.
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Replying to @paniq @tom_forsyth
people call you out on social media and journalists want to know your position. any cop-out sounds like you're ignorant to injustice. as much as i hate this climate, a CEO in 2020 must have a really good rounded political opinion that sits well with the people he wants to sell to
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Replying to @paniq @tom_forsyth
and i don't think it's hard as long as what you need to do doesn't threaten your operations; distancing yourself from assholes costs nothing and is a feelgood message all millennials can enjoy. not taking a stance has become too ambiguous, to the point of seeming sinister.
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Replying to @paniq @tom_forsyth
these are really weird times. you know i enjoy ambiguity as an expression of mysticism, but it seems any space intentionally left blank immediately turns into a graffiti wall for the politically paranoid to spray their dragons on to.
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Replying to @paniq @tom_forsyth
damn, i'm particularly proud of that last tweet. :D i should headline that one
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Replying to @paniq @tom_forsyth
We disagree on a core issue. I believe companies and company leaders shouldn’t engage in politics, especially as a PR strategy, as it just adds to divisions. If games deal with social issues, it should be done by creatives in their work, and not by marketing departments.
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And I believe companies should state their principles clearly, so that the public can check their actions against principles when a controversy arises. Companies acting without principle are far more open to manipulation by outside forces, and to mistrust due to the perception.
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I gave a big talk on this and a lot of things, but unfortunately DICE hasn’t posted it and there’s a lot of clickbaiting on the topic and even a graphical animated trailer.
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Woo, thanks!
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