It’s an App Store ad for GrubHub, shown while visiting a restaurant where a GrubHub van was picking up food. I’ve never used GrubHub and never seen an ad from them or Apple ever before. I wonder if this is Twitter exploring a Bluetooth info leak or if Apple is in cahoots.
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Show this threadThanks. Twitter will use this to make your timeline better. UndoUndo
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Advertisers absolutely can target identified individuals. That's the core problem here, right? Facebook can profit from eavesdropping on conversations without doing it themselves, since other companies do that and sell the data to target Facebook ads. https://www.facebook.com/business/help/170456843145568?id=2469097953376494 …
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Most businesses have supply chain protections ensuring they don't broker ill-gotten goods. If you pull up to Walmart in a truck full of merchandise of unknown origins, they won't take it. But anybody can send Facebook a batch of user identifiers and target them for ads, right?
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And the specific protections in place to ensure this doesn't happen are...?
Thanks. Twitter will use this to make your timeline better. UndoUndo
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I am an Ads PM
@Twitter. This ad was not being served due to any offline real world activity as you describe. This is a co-marketing ad campaign by Apple and Grubhub, likely serves due to inferred interests and click optimization. -
Thanks. That's reassuring. This is the first and only time a Twitter ad has correlated with my offline activity.
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I think it's inference based on data they have on you. I search for so many things which get churned through the ad machine and I get ads with solutions to a problem or need. The issue is that I have the solution via search, so the ad is useless but I notice it. Still creepy.
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Ad tech vendors constantly try to sell the public on this idea that they can infer your future desires from random pieces of data they access legally. It's a clever cover story, but doesn't explain the results of directed experiments to establish there's actual eavesdropping.
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Time to buy Twitter and shut it down
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then where will i tweet mister has all the answers
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