The ultimate goal is lots of stores and platforms competing for customers, interoperability between all of them, and great revenue sharing terms for developers. The things GOG and Epic are each working on independently are all pieces of this puzzle.
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The keys are either sold by individuals that want to commit doing fraudulent activity, or individual that no longer wants the game, and couldn't get refund, nor had used it either, which this is where gray markets steps in such as ebay, and such. 1/3
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Now with "digital purchase integration" or automatically add game to the account instead getting a key, which can raise problems such as refunds, as once you buy, there's no takes back, unless you wanted to do a charge back. 2/3
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Good see that Epic is helping to solve the problem by the way of integration so that keys would not be needed. Hopefully the rest of the industry can get on board and create integration and wipe out this problem.
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Yup, it's best to ruin people gifting each others, when sales don't happen, giveaway contents, or event, and etc, yup, they're such a problem they need to get rid of them, no more keys! Keys bad!

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imagine this problem with piracy getting lower by years and suddenly spiked after epic exclusives, i mean sinking city was cracked even before it was released ._., altho that problem kicked epic out of pc before, wonder if...
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