Whether paid or not, they still struck an exclusive deal with Valve, that deal could have been a number of things that didn't include any front/advance money at all, just like how there are a number of exclusive games on EGS that did not get front/advance money to be exclusive.
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The 25% is avaliable for most games, yet you act as 30% is the only option
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Most games sell less than $10 million.
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What do you plan to do with indie support on the store front??
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Most games don't sell $10 million, and 25% is still way higher than 12%, which still amounts to 33.3% more money for the dev/pubs at 12% vs 25%.
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Question, what's the revenue split on consoles?
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Consoles is a battle that cannot be fought since those are closed systems and Epic' can't get their client onto the consoles to compete with them in revenue take for digital distribution.
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