You could equally say stores don’t get a “cut”, but you don’t say that. You’re just playing with words to try to paint 4x-5x store markups as a wonderful well-deserved thing, while demonizing Epic, publishers, executives, the industry, whatever.
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The other possibility is that the dominant stores compete by offering much better terms, in which case the whole industry is better off, including developers like us, and industry suppliers such as us and Unity.
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Epic didn’t originally want to get into the store business. We started down this path in 2013 when we found the economics of online games tough, with the creators paying all costs of development, operations and marketing, while stores take 30% and make a massive profit.
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We’re happy to partner with and integrate with other stores and ecosystems. Anything that grows the industry and improves technology, customer reach, and interoperability across platforms benefits Epic as a whole. The only thing we’re against here is this 30% tax.
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