Why 12%? We chose this number to provide a super-competitive deal for partners while building an enduring and profitable store business for Epic. From that 12%, we net around 5% after direct costs and that could grow to 6-7% with greater economies of scale.
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Tim I know your current strategy is to go after exclusives to get a foothold in the PC gaming landscape but is there a scenario that would see you rethink this? There is so much bad will toward Epic right now, wouldn't it be better to grow a store on customer value and community?
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That’s a loaded question! But Epic will stay the course. 30% store dominance is the #1 problem for PC developers, publishers, and everyone who relies on those businesses for their livelihood. We’re determined to fix it and this is the one approach that will effect major change.
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