Why 12%? We chose this number to provide a super-competitive deal for partners while building an enduring and profitable store business for Epic. From that 12%, we net around 5% after direct costs and that could grow to 6-7% with greater economies of scale.
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Why did Activision, EA, and UbiSoft break away and build their own stores from scratch? Because it’s way more profitable to sell their games that way than to give 30% to a store.
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You have to understand, 30% is an enormous markup. When a grocery store sells an Amazon or iTunes or Steam card, their markup is maybe 10% to 15%. That’s for a physical retail store with shelves continually stocked by workers.
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Replying to @GV_Delchev
I think the 80% figure is the result of a misunderstanding of Valve’s GDC talk, categorizing e.g. Steam wallet funds, AliPay and Tenpay as cash. Would love to hear Valve clarify the breakdown of transactions and dollars by payment method.
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Replying to @GV_Delchev
We support the most common of these payment methods already, the pricey ones carrying a surcharge. See https://www.epicgames.com/store/en-US/about … for the full list. Many of the “cash” payment methods are not retail cards with high fees but direct banking cards and similar.
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More importantly, reasonably low-fee mobile payments are developing rapidly in many territories, following the example set by AliPay, Tenpay, Apple Pay, Google Pay, and Samsung Pay.
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Replying to @GV_Delchev @TimSweeneyEpic
If you just bend to payment processor fees, then there would be no incentive to choose another service or pressure lower fees, which benefits everyone.
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