Why 12%? We chose this number to provide a super-competitive deal for partners while building an enduring and profitable store business for Epic. From that 12%, we net around 5% after direct costs and that could grow to 6-7% with greater economies of scale.
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More importantly, reasonably low-fee mobile payments are developing rapidly in many territories, following the example set by AliPay, Tenpay, Apple Pay, Google Pay, and Samsung Pay.
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