Why 12%? We chose this number to provide a super-competitive deal for partners while building an enduring and profitable store business for Epic.
From that 12%, we net around 5% after direct costs and that could grow to 6-7% with greater economies of scale.
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Why did Activision, EA, and UbiSoft break away and build their own stores from scratch? Because it’s way more profitable to sell their games that way than to give 30% to a store.
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You have to understand, 30% is an enormous markup.
When a grocery store sells an Amazon or iTunes or Steam card, their markup is maybe 10% to 15%. That’s for a physical retail store with shelves continually stocked by workers.
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When a credit card company processes those transactions, they take 2.5 to 3.5%, and that covers their costs of banking and customer service.
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And bribing devs to be exclusive benefits consumers how exactly?
Is Valve against letting devs post on the epic launcher while also being on Steam?
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Actually, a little. They have a review system for everything that "releases" but the only focus on the release build. So if you mention another store in your game they will deny the build. I had my demo denied for saying "Buy on steam or itch.io"
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That's why the App Store is armed robbery.
But Apple ToS bind you to going through that channel
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I think the 80% figure is the result of a misunderstanding of Valve’s GDC talk, categorizing e.g. Steam wallet funds, AliPay and Tenpay as cash. Would love to hear Valve clarify the breakdown of transactions and dollars by payment method.
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So what you’re basically saying, always buy itunes cards or steam cards, don’t pay apple/valve directly. Atleast you’ll support your local economy while they still make a shitload of money?
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Hence why 12% isn't possible. Because you wont eat up the cost of a store card.
You can operate on 12% because your plan in the long run is to run your store by doing next to nothing. You wont host forums, you wont host community contents.
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And if the cost raises, your plan is to make the consumer pay. In the hope that the wealth will trickle down. What you wish for is rent seeking. That EGS operates by itself on USA standards, based on Mastercard/VISA/Paypal payments and screw the rest of the world.
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Hence why you also don't want to pursue a competent featureset for your client: 5% of margin is basically what allows you to make a small profit. A small yet steady profit. But in the mean time, that also means the death of 3rd party stores, higher prices and less features
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