I think you can actually see the beginning of our current circumstances with Apple Maps. It’s a clear point where Apple’s & their customers’ interests diverged. The selling point of Apple Maps was clearly “we’re trying to get off Google”, *not* we’re releasing this cool new thing
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In other words, the beginning of Apple getting out of touch and taking their market advantage for granted. This was a more purely “business” decision than anything prior on the iPhone. It asked a huge sacrifice in quality from users with no clear quality. A “loyalty tax”.
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The resources necessary to rebuild Google Maps’ infrastructure - for *parity*, for *treading water*, not for some bold new vision, is alarming. Opportunity cost. Opportunity cost. Opportunity cost.
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Replying to @tolmasky
The flipside of this is: What was Google demanding in exchange for allowing Apple to ship Google Maps with iOS? Often these battles are driven by one company refusing to let another company hold it and its customers hostage.
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Replying to @TimSweeneyEpic @tolmasky
Apple’s on the right side of history more often than most companies. They’ve stood up to major world governments on data privacy issues.
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Apple knows that software is speech, and now they must recognize they cannot be the sole arbiter of what people are allowed to say on their devices lest they become a collaborator, or enemy, with every world government seeking to control speech.
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