Ok, let’s try to find Fortnite on the iOS App Store. What’s the top result?pic.twitter.com/nypYHctyDC
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Really, how did we get to this state? The store prioritizes ad revenue above user intent, so now developers buy ads in front of each others’ products so that exactly nobody’s search results lead to the actual thing they typed. Who in this cycle isn’t crazy?
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Isn't this how world always worked - with "fuck you" attitude? I'm used to the fact that there is only a small portion of businesses that actually care about people.
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If you can't beat em, join em. Where's the Fortnite ad on searches for PUBG?
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(hopefully clearly sarcasm btw)
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Problem is that at least half of the mobile users don't realise that paid adds will pop up first on their search results. Seen from experience how much frustration it can cause to people or 'trick' them to install some random app. This is really bad practice.
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So messed up on so many levels....
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Is it only when you type that for the first time only? Or when you don’t have the app?pic.twitter.com/nwjsXK51WT
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iOS App Store search ads allow you to exclude those who already have the app from the people shown the ad.
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Meanwhile Apple are happy to deny website owners ad revenue with built in ad blockers while stuffing their own store app with misleading ads. Who cares when it's not your money?
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Everyone's a winner, as long as nobody questions it
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If you have copyright on the name Fortnite, isn’t there a legal way to stop others from using in, even in this context?
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