PUBG is an awesome game, but it’s probably not the thing someone typing “Fortnite” is looking for. Ok, so let’s search for PUBG then:pic.twitter.com/3cvxF7Kpqb
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Ok, let’s try to find Fortnite on the iOS App Store. What’s the top result?pic.twitter.com/nypYHctyDC
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I haven’t played Kick the Buddy, but it looks pretty cool. So let’s try searching for it:pic.twitter.com/gaQfK1cWlK
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Really, how did we get to this state? The store prioritizes ad revenue above user intent, so now developers buy ads in front of each others’ products so that exactly nobody’s search results lead to the actual thing they typed. Who in this cycle isn’t crazy?
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End of conversation
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Does the first result occupy the entire screen or majority of the screen and the relevant result follows it?
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I think you'll end up having to hook Fortnite ads to the keyword "fortnite"... Nobody wins in that situation except AAPL.
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Hmm works fine for me
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Pubg trash
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Heresy! The mobile ads is a multi-billion dollar industry!
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