It's interesting to watch the Drupal Association see that ticket sales for DrupalCon are down, so the answer is to double ticket prices. Financially, that works if the assumption is that you'll lose less than half the attendance by doing so. But...
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it's likely to have other deleterious effects. Back in 2010 or so, Lullabot concluded that high ticket price Drupal events didn't have a long term value, and so Do It With Drupal only lasted for three years. If the DA drives down DrupalCon attendance...
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...that will drive down its value, further decreasing attendance. There is a danger of a spiral effect. If DrupalCon's reputation is already flagging, and something happens to weaken it, it could be hard to recover.
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Replying to @merlinofchaos
That analysis assumes that the primary determining factor for attendance is ticket price. I'm fairly sure that's not the case. In our attendee research the determining factors seem to be: quality of content, the presence of content that speaks to my persona, and location.
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Replying to @TimLehnen @merlinofchaos
For those that couldn't afford DrupalCon before, it was usually the combined cost of hotels and flights that completely dwarfed the ticket prices. And being able to increase the grant and scholarship fund should actually hopefully see an increase in that demographic.
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Replying to @TimLehnen @merlinofchaos
When I see OSCON costing 5x as much as even our new prices, and NTC (specifically for cost-conscious non-profits) *still costing more* than our new prices, it's my sincere hope that the price adjustment isn't too much of a leap.
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Replying to @TimLehnen
DrupalCon is a much narrower niche than OSCon, however, so comparison there is fraught.
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You're totally right, but between looking at LinuxFoundation events, other CMS cons, other technology conferences... it's pretty tough to find other events as cheap as DrupalCon. (Setting aside camps as a truly different category of event). But as you say- we'll see next year
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