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Thomas Smale
@ThomasSmale
CEO | Sold over $1BN of SaaS, E-Com & Content Businesses | Follow me for details on the deals made & tips for building, growing & selling!
San Francisco, CAfeinternational.comJoined June 2011

Thomas Smale’s Tweets

What's your hobby? Gardening? Start a blog on it. Golf? Start a blog on it. You don't have to be an expert. Just be better than the masses.
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When Warren Buffet said that, “Find a way to make money while you sleep, or you'll work until you die.” It acted as the catalyst for me to start a business.
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10) Reuse old content Your old content has a high potential to drive traffic. With your acquired experience, they can perform better than before. Rework the paragraphs that can be improved. Combine similar articles. Hit publish again.
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9) Leverage newsletters and social media We are in the digital era. It has never been easier to get web traffic. Leverage your existing audience on other platforms. To get the extra boost, use paid ads.
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8) Optimize for user experience Positive user experience increases customer retention and referrals. To improve the user experience: - Reduce page load time - Optimize for mobile Minor changes like using small images & reducing plugins can make a big difference.
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7) Captivating headlines You have a short window to capture your viewer’s attention with the headline. Here are some tips for writing captivating headlines: - Big promise - Use numbers - Specific & simple - Create open loops - Use a metric like “boost.
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6) Fix broken links Audit your links regularly. Having a broken link is a terrible experience for a user. It can cost you a valuable customer. Make sure to fix every broken link. Add a helpful 404 page that directs them to the help center.
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5) Study your competitors Create a list of the top 5 players in your industry. Use a tool like Ahrefs to study their content: - Topics - Length of content - Format of content - Top-ranking keywords - Page traffic This will save you time and give you metrics to aim for.
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4) Study your website analytics Analytics are your best friend. To determine if your efforts are working, monitor the following: - Unique page views - Bounce rate - Time spent - Referral date - UTM parameters
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3) Increase internal links Recommend related content to your visitors. This increases their average engagement time. Doing so improves your Google ranking and builds trust. When creating content, keep internal linking opportunities in mind.
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2) Build backlinks Backlinks are links to your website on another website. Google favors websites with backlinks as it establishes trust. There are many ways to do this: - Content swaps - Appear of podcasts - Write guest articles
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1) Analyze engagement Understand the content your customers want. To gain insights, create a variety of content. Look for patterns in article formatting. Figure out the topics they love the most. Map out the trends and create a content strategy.
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5 rules for an online business: 1. Keep it lean 2. Be consistent 3. Solve a problem 4. Evergreen niche 5. Create content around it
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7 helpful tips for building a niche site: 1. Find an evergreen niche 2. Optimize the website for easy use 3. Write helpful content 4. Add original photos 5. Search engine optimization 6. Build an email list 7. Monetize well
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After selling 1200+ online businesses, I can say that the most crucial trait a founder needs to have is DISCIPLINE. Discipline to not quit & show up even when things are not going right.
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