It's an exciting day for folks at Insurjo! π«
Today we're hosting (SVP, Revenue and Growth ) to talk about user understanding & psychology, Growth Models, GTM, and muuuuch more! π
You don't wanna miss out on this!! π€©
Join @ 8: youtube.com/watch?v=LoY4Dk
Conversation
And we are live π₯π
Amazing session with has just kicked off. Lots of amazing learning awaiting in GTM, user psychology, growth model, and much more! Let's go π
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On Growth Mindset:
π Having growth mindset is essential to grow your company or for your long term growth
π A "good PM" has the "right/gowth" mindset.
π As a PM you need to focus on passionate, curious, ability to identify the right problem & be an efficient communicator
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On User Personas:
π‘While defining user personas keep in mind the ACB ( Accepted Customer Belief) and the DCB (Desired Customer Belief) in terms of customer behaviour
π‘Assume that users are always irrational
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π‘ Leveraging some form of gamification in your product can be very helpful. Be it scarcity or accomplishment or status symbol
π‘Growth models have growth loops which help in scaling the desired metrics/fundamental levers to give the right output !
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On experimentation:
How do you run growth experiments β
π― Find observation from user data
π― Drill deep to find insights from these obs
π― Draw hypothesis from these insights
π― Run experiment with these insights
Choose the most powerful experiment which will reap most RoI
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On building your GTM Strategy:
How do you transform the current accepted belief of the user to the desired user belief and launch your product ?
βFind the right channels of comms
βCraft the right GTM with copy, launch
β Experiment
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On Monetization and Growth
βΆοΈ Growth is effective when the product is priced right
βΆοΈ Always keep in mind the users willingness to pay
βΆοΈ Understand the user psychology deeply
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On Monetization and Growth (contd)
What are the diff kinds of pricing models ?
β¨ Subscription Model (Netflix)
β¨ Dynamic Pricing (Uber)
β¨ Auction and Bidding Pricing ( eBay)
β¨ Pay as you go (AWS)
β¨Freemium ( Dropbox)
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this is turning out to be the best session so far! You've covered the most challenging pieces of product perfectly. Thank you for this!
But, I really think you must try to not have coke, it's practically harpic :(
cc :P
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Insightful session.
Thank you Anuj and The Product Folks team for this.
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