The developer also writes the first draft of the official rulebook. Maybe the publisher outsources the editing and final rulebook writing, but the developer takes the first swing.
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Online stores don't typically have to deal with paying store front rents, or store front employees, and thus can charge less for the game, listing it online for 75% MSRP.
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And that's a super rough breakdown of how much it costs to make games. There's SO MANY variants to this it's ridiculous. And know that I did fairly low prices for everything. Like, 'mother of jeebs I wish it was that cheap for amazing art' low pricing.
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Games with boards and Meeples and minis have WAY higher initial costs. And the more things, the heavier the box, the higher the shipping costs. Oh, and box size increases freight cost, too.
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There's also no child testing in this story. Games for ages 12 and under need special chemical testing, which is $$$$$. Oh, and there's no big license fee for making it Marvel themed or something.
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And really, any money made off this first print run? Anything the publisher makes as actual profit? It goes immediately into printing the next run, which should be larger than the first!
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There's also no air freighting, or misprints, or anything else complicated. This is the most basic, disgustingly cheap, everyone's making minimum wage, breakdown of costs.
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Another factor to the whole “But X made Game Y and charged less for it and it’s got the same amount of components/art/etc” argument is that if X is in a region where it is cheaper to live and/or operate they may be ok with making a smaller margin b/c it is still considered good $
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