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TheOneTAR's profile
T. Caires (they/them) @ 🏡
T. Caires (they/them) @ 🏡
T. Caires (they/them) @  🏡
@TheOneTAR

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T. Caires (they/them) @  🏡

@TheOneTAR

Has beaten Ghost Stories. A Tabletop Gamer. Games Manager at HABA USA. Tweets are my own. PN:They/Them

Portland, OR
youtube.com/TheOneTAR
Joined April 2008

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    1. T. Caires (they/them) @  🏡‏ @TheOneTAR 25 Apr 2018

      The developer also writes the first draft of the official rulebook. Maybe the publisher outsources the editing and final rulebook writing, but the developer takes the first swing.

      2 replies 0 retweets 28 likes
      Show this thread
    2. T. Caires (they/them) @  🏡‏ @TheOneTAR 25 Apr 2018

      Then, it's ready to print! The publisher has a manufacturer they've worked with and like (because this rant is long enough I dun wanna explain manufacturer shopping). They call up the manufacturer and book a printing slot.

      1 reply 0 retweets 29 likes
      Show this thread
    3. T. Caires (they/them) @  🏡‏ @TheOneTAR 25 Apr 2018

      Manufacturers book slots like fancy hair salons - No Walk-ins Allowed. You need to book your slot to have your game printed weeks, if not months, out. Because this is just a card game, there's no fancy dies or molds needed (thank jeebs).

      1 reply 0 retweets 31 likes
      Show this thread
    4. T. Caires (they/them) @  🏡‏ @TheOneTAR 25 Apr 2018

      Publisher books the slot for a 52 card game with box, and orders 3000 copies, the minimum order size for some distribution companies. It will cost $1 a game, to physically make.

      1 reply 0 retweets 30 likes
      Show this thread
    5. T. Caires (they/them) @  🏡‏ @TheOneTAR 25 Apr 2018

      So, to be insanely basic, this print run will cost $3000 to make. BUT! The printer is in Asia. It'll cost $3500 to get the games to the distributor's warehouse in the US. So now each game costs $2.50 to actually make and get to the warehouse.

      2 replies 0 retweets 31 likes
      Show this thread
    6. T. Caires (they/them) @  🏡‏ @TheOneTAR 25 Apr 2018

      This cost doesn't already include the check to Heidi ($2000), the art ($3520), or the developer's work ($1000), OR a rulebook editor/graphic designer ($300). Those costs bring each copy to ~$4.44 a copy.

      2 replies 0 retweets 29 likes
      Show this thread
    7. T. Caires (they/them) @  🏡‏ @TheOneTAR 25 Apr 2018

      The MSRP of this hour long game for 2-4 players, with 52 cards? Let's make it $20, cause why not.

      2 replies 0 retweets 27 likes
      Show this thread
    8. T. Caires (they/them) @  🏡‏ @TheOneTAR 25 Apr 2018

      So the games arrive at the distribution warehouse which buys the games from the publisher at 35% of MSRP, so $7. This means the publisher has made, off this first print run, $2.56 a copy. So $7,680. Honestly, most of that is already spent.

      1 reply 0 retweets 29 likes
      Show this thread
    9. T. Caires (they/them) @  🏡‏ @TheOneTAR 25 Apr 2018

      The publisher has to pay the rest of their staff, in addition to convention fees advertising for the new game, review copies, etc.

      1 reply 0 retweets 29 likes
      Show this thread
    10. T. Caires (they/them) @  🏡‏ @TheOneTAR 25 Apr 2018

      But the game. It's now at the distribution warehouse, where game stores can purchase it from the distributor at 50% of MSRP. So Heidi's FLGS buys 10 copies, at $10 a pop, to show support for their local designer. They get free shipping for spending $100.

      2 replies 0 retweets 29 likes
      Show this thread
      T. Caires (they/them) @  🏡‏ @TheOneTAR 25 Apr 2018

      And now, 6 months later, Heidi's game is in stores!! It costs $20, half of which is pure profit for the store. Except, it's not. The store has to pay rent, employees, insurance, utilities, etc.

      9:41 PM - 25 Apr 2018
      • 8 Likes
      • Cerebral Cellar Sidekick Asger Matt Riddle BEZ || KS on 31st August for "A game about wee..." Tony Miller 🎲 Courteous Ghost 👻 maggibot snacks indefinitely Hunter Shelburne
      2 replies 0 retweets 8 likes
        1. New conversation
        2. T. Caires (they/them) @  🏡‏ @TheOneTAR 25 Apr 2018

          Online stores don't typically have to deal with paying store front rents, or store front employees, and thus can charge less for the game, listing it online for 75% MSRP.

          1 reply 0 retweets 6 likes
          Show this thread
        3. T. Caires (they/them) @  🏡‏ @TheOneTAR 25 Apr 2018

          And that's a super rough breakdown of how much it costs to make games. There's SO MANY variants to this it's ridiculous. And know that I did fairly low prices for everything. Like, 'mother of jeebs I wish it was that cheap for amazing art' low pricing.

          2 replies 0 retweets 8 likes
          Show this thread
        4. T. Caires (they/them) @  🏡‏ @TheOneTAR 25 Apr 2018

          Games with boards and Meeples and minis have WAY higher initial costs. And the more things, the heavier the box, the higher the shipping costs. Oh, and box size increases freight cost, too.

          1 reply 0 retweets 9 likes
          Show this thread
        5. T. Caires (they/them) @  🏡‏ @TheOneTAR 25 Apr 2018

          There's also no child testing in this story. Games for ages 12 and under need special chemical testing, which is $$$$$. Oh, and there's no big license fee for making it Marvel themed or something.

          1 reply 0 retweets 7 likes
          Show this thread
        6. T. Caires (they/them) @  🏡‏ @TheOneTAR 25 Apr 2018

          And really, any money made off this first print run? Anything the publisher makes as actual profit? It goes immediately into printing the next run, which should be larger than the first!

          1 reply 0 retweets 8 likes
          Show this thread
        7. T. Caires (they/them) @  🏡‏ @TheOneTAR 25 Apr 2018

          There's also no air freighting, or misprints, or anything else complicated. This is the most basic, disgustingly cheap, everyone's making minimum wage, breakdown of costs.

          1 reply 0 retweets 15 likes
          Show this thread
        8. End of conversation
        1. New conversation
        2. Hexagram 63-Anthony‏ @hexagram63 26 Apr 2018
          Replying to @TheOneTAR

          pic.twitter.com/8P0HGyImXi

          1 reply 0 retweets 2 likes
        3. Hexagram 63-Anthony‏ @hexagram63 26 Apr 2018
          Replying to @hexagram63 @TheOneTAR

          Another factor to the whole “But X made Game Y and charged less for it and it’s got the same amount of components/art/etc” argument is that if X is in a region where it is cheaper to live and/or operate they may be ok with making a smaller margin b/c it is still considered good $

          0 replies 0 retweets 1 like
        4. End of conversation

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