Let me sing you the song of Autodesk Scaleformhttps://twitter.com/macegr/status/1306815933776760832 …
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Autodesk really had no idea the gem that they were sitting on. Rather than being tasked with maintaining and building positive relationships with developers, the scope of the project was exploded. In pursuit of ever-higher profits, ADSK wanted us to look into the IoT market.
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I kid you not, they had us investigating pairing up Scaleform with Samsung smart devices for things like washing machines, dishwashers, and thermostats.
![[ColeJ]](https://pbs.twimg.com/profile_images/1043000626056065024/vDRPnUpt_normal.jpg)
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In late 2013, I jumped ship for greener pastures in the form of Mojang, which I've already spoken about. But at that point, Scaleform was already on its last legs. With the mortal departure of Maxim and personnel departure of Brendan and Mike, there was little to keep it going.
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Within a year of my departure, Autodesk, being unable to find a broadly-applicable business model from which to wring continuous dollars, folded the company. So I'm never surprised at what ADSK do to companies they purchase anymore. Let this stand as a warning.
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