IHOb: Expert Marketing Ploy to get the restaurant chain into daily conversation or Completely Botched Rebranding Experiment which will further belittle the source? You decide!
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(I'm honestly fascinated by this whole thing because, on one hand, *everyone* I know, even folks in real life, are talking about IHOb and the change but, on the other hand, other corporations have been very solidly roasting it all day long)
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Replying to @TheFussypants
It is a temporary thing to help boost their lunch and dinner business. It is silly but may still be effective. Pizza Hut did something similar a few years ago ("Pasta Hut") and it apparently worked.
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Replying to @WarlockAman
Huh, I had no idea Pizza Hut did that! But I do know IHOP has been struggling, so maybe this is their last ditch attempt?
4:21 AM - 12 Jun 2018
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