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IHOb: Expert Marketing Ploy to get the restaurant chain into daily conversation or Completely Botched Rebranding Experiment which will further belittle the source? You decide!
(I'm honestly fascinated by this whole thing because, on one hand, *everyone* I know, even folks in real life, are talking about IHOb and the change but, on the other hand, other corporations have been very solidly roasting it all day long)
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