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Ross Simmonds
@TheCoolestCool
Tweeting about SaaS, marketing and distribution while watching Fresh Prince of Bel Air re-runs or Eagles football. CEO
@FoundationIncCo
@HustleGrindCo
Canadathecoolestcool.comJoined February 2009
2,036 Following
63.3K Followers

Ross Simmonds’s Tweets

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Ross Simmonds
@TheCoolestCool
"What's your Twitter strategy?" It's simple: I tweet about the things that are interesting to me (marketing, entrepreneurship, growth & software) and format them in a way that is easy on the eyes. Oh. And I talk to people. It's called "social" media for a reason.
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Ross Simmonds
@TheCoolestCool
Challenge your limiting beliefs. You probably believe a lot of things holding you back right now that are simply figments of your imagination.
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Ross Simmonds
@TheCoolestCool
I’m fairly confident that you can run a million dollar business offering educational content about sleep training toddlers.
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Ross Simmonds
@TheCoolestCool
Content is an asset. One blog post can change your life. One Twitter thread can skyrocket your career. One LinkedIn video can unlock new opportunities. And it all gets better with time. Create now. Thrive later.
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Ross Simmonds
@TheCoolestCool
You can introduce the world or your industry to a concept in the next 12 months and it could have the ability to influence thousands of people for years to come. There’s power in that.
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Ross Simmonds
@TheCoolestCool
A lot of people are "too busy" to... > Start a new business > Review their finances > Learn a new skill > Read a book > Meditate > Exercise But always have time to... > Scroll through IG > Watch Netflix > Gossip all day And... Complain about their current situation.
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Ross Simmonds
@TheCoolestCool
One thing I've noticed about the happiest founders: They don't let their wins get their heads and they don't let their loses rest heavy on their hearts. That's balance.
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Ross Simmonds
@TheCoolestCool
Don't wait for people to discover your content. Take charge and promote it to your desired audience. One podcast can be turned into.. - Blog content - Reddit Content - Twitter Threads - LinkedIn Videos - YouTube Shorts - Instagram Stories Create once. Distribute forever.
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Ross Simmonds
@TheCoolestCool
Don't waste your time creating content without a solid distribution strategy in place. How many people are on the channel? Where does your audience spend time? What is the best content on the channel? Understand these things and then amplify like wildfire.
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Ross Simmonds
@TheCoolestCool
"A roaring lion catches no game" - African Proverb 🦁 Here's the thing: Lots of people will spend hours talking about what they're going to do and how great they are but achieve nothing. Action is the only thing that matters. The person in the arena. You're either in it or not.
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Ross Simmonds
@TheCoolestCool
95% of the hot takes on Twitter are coming from delusional keyboard consultants who have never done the things they’re advising you to do. Be careful who you take advice from on the internet.
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Ross Simmonds
@TheCoolestCool
Writing Tips from Ogilvy: - Never write more than 2 pages - Get a colleague to review it - Never use jargon words - Write the way you talk - Use short words, paragraphs & sentences
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Ross Simmonds
@TheCoolestCool
Don't play the guru game. Be curious and ask questions. Too many folks want to be thought leaders without discovery & work. Start with basics: "How does Google work?" or "What's SEM vs SEO?" Guess what: At some point in their career, every expert didn't have the answer.
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Ross Simmonds
@TheCoolestCool
Startups should diversify their marketing mix. Content marketing, social media marketing, paid social, link building, SEM, influencer marketing.. They're all assets. Don't rely on single channels to drive all the ROI.
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Ross Simmonds
@TheCoolestCool
AI / ChatGPT powered marketing tools aren’t going to replace good marketers but they have the ability to help them transition from good to great.
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Ross Simmonds
@TheCoolestCool
1B videos get viewed daily on TikTok 500 million Tweets are sent every day 3.7M YouTube videos are uploaded daily The noise is real. Don't let your content get lost in the noise. Promote your work. Create once. Distribute forever.
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Ross Simmonds
@TheCoolestCool
Learning to leave people alone is a skill that only the best managers have. Don’t be the manager who always needs to check in, disrupt flow & schedule meetings at the last second. Let your team build.
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