Ross SimmondsVerified account

@TheCoolestCool

Tweeting about SaaS, marketing and growth while watching Fresh Prince of Bel Air re-runs or Eagles football. CEO

Canada
linktr.ee/thecoolestcool
Joined February 2009
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  1. Pinned Tweet
    30 Apr 2020

    "What's your Twitter strategy?" It's simple: I tweet about the things that are interesting to me (marketing, entrepreneurship, growth & software) and format them in a way that is easy on the eyes. Oh. And I talk to people. It's called "social" media for a reason.

    56 replies . 92 retweets 1,026 likes
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  2. 5 hours ago

    Remember that great piece of content you published two weeks ago but forgot to promote? It's not too late. Here's how you can give it new life:

    1 reply . 7 retweets 30 likes
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  3. 6 hours ago

    I’m so lucky ♥️ ♥️ Welcome to the world son 👑

    169 replies . 4 retweets 824 likes
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  4. 21 hours ago

    It’s fascinating to think about the power of our decisions and their impact. One meeting. One event. One podcast. One hack a thon. One email. One hello. One missed call. One smile. One swipe. One coffee chat. One ‘anyone sitting here?’ One moment can change everything.

    1 reply . 3 retweets 19 likes
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  5. Retweeted
    21 hours ago

    Marketing is an ever-changing field. But the right people can help you stay on top of your game. 21 must-follow accounts to help you keep up with trends and evolve your career:

    6 replies . 33 retweets 154 likes
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  6. 24 hours ago

    What’s something you could host a Masterclass on that most people don’t know you’re an expert in ?

    76 replies . 2 retweets 40 likes
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  7. Apr 20

    Being able to respond to an email with less than 8 words (without coming off rude) is modern art.

    3 replies . 4 retweets 36 likes
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  8. Apr 20

    Creativity is making a comeback. Storytelling is making a comeback. And the 'hacks' are all going out the window. Tune into this podcast with , and I to hear more about the new landscape of marketing and how to find success in it:

    4 retweets 10 likes
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  9. Apr 20

    Don’t let a saturated market scare you away from starting a business. If you’re bringing a unique solution to the industry that suits the wants and desires of your target audience, you don’t have to worry about the competition.

    4 replies . 4 retweets 14 likes
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  10. Apr 20

    Storytelling in B2B is underrated. We over prioritize A/B testing. We over prioritize multi touch attribution. We over prioritize SERP manipulation. We over prioritize growth hacking. We over prioritize email automation. Yet underestimate the 1 thing that works in every niche.

    3 replies . 3 retweets 16 likes
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  11. Apr 20

    Exactly. You can apply a ton of investing principles to marketing.

    Replying to @TheCoolestCool
    Sort of a dollar cost averaging approach?
    1 reply . 4 likes
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  12. Apr 20

    The power of compounding content & traffic is more powerful than most people think. Every blog post, landing page, guide, case study and social post is an asset. Small individual assets that compound into massive collective results. Marketing is more like investing than art.

    7 replies . 6 retweets 38 likes
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  13. Retweeted
    Apr 6

    5 things all great marketing campaigns have in common: • Compelling CTA • Solid distribution • Targeted content • An irresistible offer • Clear and measurable goals Execute on these and watch your success rate go up.

    8 retweets 35 likes
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  14. Apr 19

    Want to learn more about how Capterra was able to rise up and build such a powerful SEO moat? I've got you covered. Check this out:

    1 like
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  15. Apr 19

    Until then... Here's what you can do: 1) Invest in your presence on sites like Capterra by creating a profile and encouraging positive reviews. 2) Pay to play. These sites offer paid sponsorship opportunities that you can also leverage. Either way: Get in the game.

    1 reply . 3 likes
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  16. Apr 19

    Smart SaaS brands are realizing that the 'Yelpification of B2B' is coming... Squash that... Smart SaaS brands have realized that the Yelpification of B2B is here. I wouldn't be surprised if in the next 5 years we see Google placing SaaS reviews directly in the SERP. Scary eh?

    1 reply . 1 like
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  17. Apr 19

    The average cost per click for "Inventory Management Software" is $34.50. Meaning: Capterra would have to pay $172,500 / month to capture that much organic traffic via PPC. And you can capture the benefits of this by getting reviews and being listed. Massive right?

    1 reply . 1 like
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  18. Apr 19

    Every month 1.5 million people visit Capterra organically. That's a lot of people. Capterra's 'Inventory Management Software' landing page generates about 5,000/visits a month. Seems small but hear me out. This is where the value lives.

    1 reply .
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  19. Apr 19

    First: Realize that Capterra is an SEO opportunity. 80% of the traffic that Capterra generates is from search. Over the last few years, Capterra has built a thriving business on the back of great SEO. You can leverage this. You should leverage this.

    1 reply . 1 like
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  20. Apr 19

    Each day thousands of people visit Capterra to determine what SaaS products they should buy. Construction Software Scheduling Software Marketing Software Design Software CRM Software You name it. And Capterra has content about it. This presents SaaS companies with 2 options:

    3 replies . 1 retweet 15 likes
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  21. Retweeted
    Apr 19

    Loved having this dialog with and 🔥 Excited to hear what all of you think. The chat on how web3 makes its way into content marketing is my fav. 🤯 Enjoy! ✌🏿

    🚨🚨🚨 New Pod Alert 🚨🚨🚨 If you want to have your 🤯 on community driven storytelling, Web 3, building and leveraging IP in your marketing; listen to this week’s Marketing Against The Grain We were honored to be joined by
    Show this thread
    1 reply . 4 retweets 6 likes
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