Your job is not to convince your audience to buy your product (go to bed) Your job it to identify a niche customer need that goes unsatisfied and people crave an answer for (play) Build the best solution (find ninjas) And put that solution in front of people facing the problem
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When done right, marketing isn’t about convincing people to buy your product Marketing convinces CERTAIN people they NEED your product to solve a problem they despise As such, you’re speaking to the emotional right brain You can’t logic an audience without a need into buying
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So many marketers write their copy with the wrong side of the brain Most try to lay things out in a detailed way to appeal to the calculating left You want to let rip a primal howl into your audience’s right brain Make them FEELpic.twitter.com/QtbYgfItpD
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Much of what I learned from studying
@RealNickCole’ method was to stop convincing people to look at my products and start marketing like magazines do to teenage boys “THERE’S DEATH. AND A GUN. IT’S DEATHGUN. EVERYTHING IS EXPLODING. WHO’S THAT CHICK? PROBABLY A CYBORG GUN LADY”Show this thread -
Most marketers take their work too seriously, or they’re afraid of looking like they’re pandering Actually they’re afraid to look like they’re SELLING SOMETHING What ads do you click on? What makes you giddy with stupid anticipation? Write copy like that
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A bit of mystery in the copy is good “They killed her. Now he’s hunting them.” Who is she? Why’s he hunting her? First thing that springs to mind is romance, love, and sex. And he’s hunting them! Vengeance stories rock. Tons of violence. And it’s justified. Sweet In 7 words
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Folks will scoff at CYBORG GUN LADY and say this style is just for male audiences Let’s see romance “He’s got a pure heart, but a tragic past stains his future blood red. She can save him from his pain, but she may lose everything in the process.”
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What is that book even about? Who cares. Some romance readers would 1-click purchase it straight from that tweet if they could Because it’s marketed to the right side of the brain and solves their need to be entertained (and maybe a little aroused)
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When you write your marketing
Identify your niche audience
Present your BEST solution to their problem (based on one of the 8 human needs)
Write to make them FEEL, not to THINK
Sell like you actually mean to make money
Customers will line up for your solution


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If you want to see an example of all these principles Check out the sales page that made me a fortunehttp://gum.co/wlabd
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