When you start out a project you think you 1) Know everything 2) Need everything exactly perfect according to YOUR FEELINGS As you grow you learn to trust those you’ve hired to do their own jobs And you worry less about PERFECT FEELINGS in favor of BETTER CUSTOMER EXPERIENCE
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Some authors pay editors just to ignore them and get their feelings hurt Some entrepreneurs hire experts just to refuse to take risks or take their advice If you want to thrive you’ve got to worry less about your feelings and more about the customer experience with your product
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Remember that your feelings don’t create sales Remember that your feelings don’t bring repeat business Remember that you hired these experts to gain the benefit of their experience and fresh perspective on CUSTOMERS, not on YOUR FEELINGS Good feelings can smother your business
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