So many marketers write their copy with the wrong side of the brain. Most try to lay things out in a detailed way to appeal to the calculating left side. You want to let rip a primal howl into your audience’s right brain. A marketing thread illustrated with books:
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Most of what I learned from studying
@RealNickCole’s method was to stop convincing people to look at my books and start marketing like magazines do to teenage boys. “THERE’S DEATH. AND A GUN. IT’S DEATHGUN. EVERYTHING IS EXPLODING. WHO’S THAT CHICK? PROBABLY A CYBORG GUN LADY.”2 replies 4 retweets 15 likesShow this thread -
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