So many marketers write their copy with the wrong side of the brain. Most try to lay things out in a detailed way to appeal to the calculating left side. You want to let rip a primal howl into your audience’s right brain. A marketing thread illustrated with books:
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What is that book even about? Who cares. Some romance readers would 1-click purchase it straight from this tweet if they could.
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@wizofecom says, you’re selling a feeling while your competition sells a product. Stop hammering at your audience’s logical left brain and start overheating their right brain. Your sales will explode.Show this thread
End of conversation
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