People rarely use free products. They snatch them up and forget, then go out and buy another product which they immediately use because there’s a level of personal investment. “I paid for this, I’m gonna get something out of it.” This is why self-help courses aren’t free.
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If you’re considering giving something away for free, ask what the next product is and how many will use it. Hoping to gather emails? A free product gets you a lot of signups and no follow-through. What do you market to those folks? Book series? Line up a LOT of volumes.
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