Dictation is a hell of a drug. Good on him, but I don't think I could work that way.
Stated enjoyment by unbiased members of the target audience in the form of positive review scores and comments on social media would seem to be acceptable measurements.
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Since I’ve got kids to feed and I’m not an artist type who sniffs my own farts for pleasure, customer enjoyment is my target measurement for quality of work. I’ll let the fart sniffers set their own marks for quality.
End of conversation
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Those without the skill often imagine it must be a lie and get jealous of those who claim to do it, but it’s just a skill to be learned.