Love @jondelarroz, but he's wrong.
We transform culture by making culture. Period.
Books, music, movies, TV. We make it and make it better than them, and the culture becomes ours once again.pic.twitter.com/FGqXWaz6pD
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But if you only produce 5 things, it’s impossible to keep that hype train rolling.
Produce things, get people talking AND SPENDING, produce more things, repeat. Gotta have both sides in play. So, you’re both correct. You just see it from different angles right now. 
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