Writing copy doesn’t have to be hard. Acknowledge the problem, approach with compassion, offer service, state how it helps the customer solve their problem. Use right-brain words the whole time so you nail emotional centers. Link to product shown prominently for impulse clicks.
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Replying to @TheBrometheus
What a brilliant summary of copywriting in one tweet
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Replying to @waronweakness
One of my parents was a marketing agent.
Then I fine-tuned by repeatedly reading @NickColeBooks’ book descriptions, the man is a genius at nailing you between the eyes for those impulse buys.2 replies 1 retweet 6 likes -
Replying to @TheBrometheus
you must have had a fun upbringing! I've always wondered what it's like to be raised by a "creative" parent. Just added Nick. I'll be reading his book descriptions now
2 replies 0 retweets 4 likes -
Replying to @waronweakness
Check this one: The Old Man and the Wasteland (American Wasteland Book 1)https://www.amazon.com/dp/B07TW9V451/ref=cm_sw_r_cp_api_i_7POrEbS32E7FD …
1 reply 2 retweets 4 likes -
Replying to @TheBrometheus
Fascinating! From a copy perspective..... -Immediate social proof (100k sold) -Curiosity (What's this ancient novel?) -More social proof (Part Hemingway, Part Cormac McCarthy) -Identification (A book lover's action flick) Great example
1 reply 1 retweet 2 likes
Here’s another of his books:pic.twitter.com/EjQHVguEmb
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