Writing copy doesn’t have to be hard. Acknowledge the problem, approach with compassion, offer service, state how it helps the customer solve their problem. Use right-brain words the whole time so you nail emotional centers. Link to product shown prominently for impulse clicks.
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Fascinating! From a copy perspective..... -Immediate social proof (100k sold) -Curiosity (What's this ancient novel?) -More social proof (Part Hemingway, Part Cormac McCarthy) -Identification (A book lover's action flick) Great example
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Then I fine-tuned by repeatedly reading @NickColeBooks’ book descriptions, the man is a genius at nailing you between the eyes for those impulse buys.