So many authors write their copy with the wrong side of the brain. Most try to lay things out in a detailed way to appeal to the calculating left. You want to let rip a primal howl into your audience’s right brain.
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Most of what I learned from studying @NickColeBooks’ method was to stop convincing people to look at my books and start marketing like magazines do to teenage boys. “THERE’S DEATH. AND A GUN. IT’S DEATHGUN. EVERYTHING IS EXPLODING. WHO’S THAT CHICK? PROBABLY A CYBORG GUN LADY.”
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Most authors take their work too seriously, or they’re afraid of looking like they’re pandering. What ads do you click on? What makes you giddy with stupid anticipation? Write copy like that.
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Replying to @TheBrometheus
The best is to look at titles of children’s movies at like or the library target. They’ll be ROCKET TRAIN DINOSAURS Literally just the keywords. Hallmark channel movies titles are similar. CHRISTMAS LOVE CABIN.
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Replying to @TheBrometheus
thank you for not calling out my whole word dyslexia. mercy.
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