So many authors write their copy with the wrong side of the brain. Most try to lay things out in a detailed way to appeal to the calculating left. You want to let rip a primal howl into your audience’s right brain.
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Most authors take their work too seriously, or they’re afraid of looking like they’re pandering. What ads do you click on? What makes you giddy with stupid anticipation? Write copy like that.
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A bit of mystery in the copy is good. “They killed her. Now he’s hunting them.” Who is she? Why’s he hunting her? First thing that springs to mind is romance, love, and sex. And he’s hunting them! Vengeance stories rock. Tons of violence. And it’s justified. Sweet. In 7 words.
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Basically just go read @NickColeBooks’ copy and see why it makes you want to buy them so bad. He markets entirely to the right brain, baby. He’s the king of good copy.
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Maybe if we ask real nice he’ll write us a short ebook guide on writing book copy. Maybe with a video course.
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Folks will scoff at CYBORG GUN LADY and say this style is just for male audiences. Let’s see romance. “He’s got a pure heart, but a tragic past stains his future blood red. She can save him from his pain, but she may lose everything in the process.”
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What is that book even about? Who cares. Some romance readers would 1-click purchase it straight from this tweet if they could.
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Yea, I’ve been studying nicks copy for a minute, but not there yet. It always needs more ENERGY!!!!
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I think he writes his copy to be over the top, then asks himself what the guy who enjoys that already excessive copy would find over the top. Then he writes that and sells 100,000 copies.
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