Short story about Alan Dean Foster. customer service, and a 20 year gap. When I was about 12, I read a bunch of Alan Dean Foster novels. He was my favorite author at the time. I’d never dreamed of such concepts as he created in sci-fi and fantasy. Blew my tiny mind.
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I remember that every time I see his books on sale. Now they’re on my shelf. And guess what my kids will be reading. All you folks running businesses: You’re not marketing a product, you’re marketing YOURSELF. YOU are your OWN BRAND. How you treat customers is gravely important.
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Twenty years apart and he surprised me both times with a personal touch and kind respect. I will never forget his example as long as I live. If you aren’t cultivating yourself as your own brand, you’re tearing down all the hard work you put into your products and marketing.
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