Just got in copies of @TheBrometheus's Burrito Avenger. One of the copies is matte finish and the others are gloss. I just want to pet the matte finish cover.
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Replying to @deadtreeonline @TheBrometheus
We’ve changed over to matte covers. They’re so much nicer.
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I kinda feel the opposite, to be honest. Love me some gloss.
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I think it depends on the artwork and the feel you want to give. The Hard Case crime series looks good in glossy.pic.twitter.com/W9Aed6OqAb
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Matte doesn't have light glare on it so when you prop it up on a panel or at a con booth everyone can see the cover from a distance ;). That's initially why we changed over but they just look super nice now, especially on the hardcover.
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Now that makes sense.
In all honestly, I worried the matte finish didn’t show off the explosions well enough. 
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You need to get one of those artists to animate your book cover explosions for ads.
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