Authors: You are a walking billboard for your novels. YOU ARE THE BRAND. “McDonalds: We hope you’ll enjoy it. You might. Sales are slow right now but the food is good.” “McDonalds: I’m loving it!” Which one has marketing appeal? If you’re not pumped, why buy? Be enthusiastic!
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This is why even broke lawyers and realtors try to drive luxury cars. You are the product, make it look like a winner.
Thanks. Twitter will use this to make your timeline better. UndoUndo
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