From what I see, the word 'human' has been hijacked by marketers quite shamelessly. It is trendy to be cuddly. Many marketers will say anything you want to hear to make you fall asleep at the wheel with your credit card out. Doesn't make it any more human.
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There is a reason why I care so much about being alert when it comes to using language. Language is powerful. It can be used to create worlds that have no rooting in reality whatsoever, and that's dangerous. There is a difference between responsible creativity and foolishness.
09:17 - 5 sty 2018
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