Yes, personalized pricing can be a powerful form of price discrimination, for some, the holy grail of efficiency.https://twitter.com/JuliaAngwin/status/1232311635714465792 …
I've seen it in action trying to buy the same thing in different browsers from the same website (a website that sells sustainable, feel-good, organic stuff). It felt surreal (and depressing) to see price fluctuations from one minute to another, depending on what I was doing.
