Here is the thing. I truly like everybody. I can have a cup of tea and a conversation with a person holding any beliefs and convictions. I believe that most people do their best under the circumstances. I believe that everybody makes mistakes. But aspiring for honesty matters.
And contemporary media culture — following the values of the larger commercial civilization — lives off ticking people's egos and creating "something out of nothing" in people's heads, so that people stay addicted.