This is so backwards @TeamYouTube @SusanWojcicki A user clicking the Subscribe button demonstrates their intent; They want to watch all of that creators content and be notified of it. Why should there be another layer with a bell you have to press? This is damaging small creatorshttps://twitter.com/Chaosxsilencer/status/977197830854062080 …
Of course! We originally thought that made more sense too, but we learned (through long-term experiments) this leads to many people turning off notifications completely. Check out this video for more background info:https://goo.gl/KZ9tkw